Food trucks are rapidly becoming one of the most popular destinations for hungry students and workers in cities across the country. Our 3M Certified Vehicle Wrap Installer Chris Fong says, “I’ve been seeing more and more business owners get food truck vehicle wraps in the Baltimore, Maryland and Washington DC area. You’ve got a lot of busy students and businessmen who need a fast way to eat on the go, and food trucks are perfect for them. People are really catching on to how effective custom vinyl graphics can be for making their food truck stand out from the rest.” But there’s more to a vehicle wrap than your name. Here’s what to consider as you commission your food truck vehicle wrap.
1. Go For Bright, Appealing Colors
Remember, color is likely the first thing your customers will see. It’s a classic advertising method to include the color red, because red is supposedly proven to make people hungry, or hungrier. But while red may not work for a food truck selling vegetarian or vegan options, a nice bright green will do a lot to communicate the freshness of the food you sell.
Think about color associations carefully, and also visibility from a distance. A white food truck may be mistaken for a mail truck or a package delivery service from a long way away, so go bold. Make your truck impossible to mistake for anyone else’s.