Color Management – What’s The Big Deal?
When looking to brand a fleet of vehicles, a lot of company owners ask “can you match the color of my branding?” A few years ago, color management was impossible, but with today’s industry-leading standards for digital advertising and production workflow from Idealliance, Absolute Perfection has color management down to a science.
So why spend so much time striving for the best color management techniques? Brand recognition and consistency. Ensuring the use of the same colors throughout your advertising and marketing materials is essential to maintaining a consistent image in the eyes of consumers.
This rigorous certification process includes online as well as physical training for color management methods and practices. Production Manager, Steve Allia, worked towards the process of becoming a G7 Expert to qualify Absolute Perfection for the G7 Master Certification.
“Absolute Perfection clearly understands that maintaining consistent print quality requires state-of-the-art tools and a deep understanding of the latest industry standards and best practices. We applaud their commitment to excellence and we congratulate their success in the Idealliance G7 Master Qualification Program.”
-Steven Bonoff, Executive Vice President, Idealliance
Being a member of Idealliance gives Absolute Perfection access to training methods and best practices for color management and production workflow. Complying with the industry standards in printing allows us to make sure that when a digital graphic is produced to create a physical vinyl wrap, it looks the way you want it to.\
Printing – Digital Version vs. Physical Products
For example, have you ever printed something and it turned out a completely different color, hue, or contrast? We have all been there. That’s why Absolute Perfection matches print with the real products.
This week, designer Brandon Antol started a wrap for BrickCrafts. The company is incorporating legos in their wrap. In order to properly match the lego colors, our Production Manager, Steve Allia, did some color comparisons…
Owner and operator of BrickCrafts, a company that produces products made entirely of legos, was extremely pleased with our color management capabilities the final results of the wrap!
The ability to produce a final product that replicates the look of the real thing is one of the biggest rewards to color management. This process can be beneficial for all kind of projects that need color management!