Color Management – What’s The Big Deal?
When looking to brand a fleet of vehicles, a lot of company owners ask “can you match the color of my branding?” A few years ago, color management was impossible, but with today’s industry-leading standards for digital advertising and production workflow from Idealliance, Absolute Perfection has color management down to a science.
So why spend so much time striving for the best color management techniques? Brand recognition and consistency. Ensuring the use of the same colors throughout your advertising and marketing materials is essential to maintaining a consistent image in the eyes of consumers.