The Benefits of Work Truck Wraps: How Lazo Outdoors Turned Its Fleet Into Rolling Billboards
For landscaping and outdoor service companies, reputation is everything. You’re judged not only by the quality of your work but also by how your company presents itself when it pulls up to a job site.
That’s why Lazo Outdoors, a landscaping business known for transforming residential and commercial spaces, decided it was time to give their fleet a makeover. And they didn’t settle for just a new coat of paint; they invested in full vehicle wraps that turned every truck into a rolling billboard.
This project is a textbook example of the benefits of work truck wraps and how they can elevate a business’s presence in the community.
With the help of AP Wraps, Lazo Outdoors transformed a fleet of everyday work trucks into powerful marketing tools that generate impressions and build brand credibility wherever they go.
From Plain White Trucks to Branded Powerhouses
Before the wraps, Lazo Outdoors’ trucks were like many others on the road: functional, but forgettable. When you’re running a landscaping crew, it’s easy to view your vehicles as just a way to haul equipment from one site to another.
But in reality, they’re the most visible part of your business. Every day, they’re on highways, parked in neighborhoods, and seen by potential customers.
The problem was clear: those plain trucks weren’t telling Lazo Outdoors’ story. They weren’t showcasing the brand’s professionalism, quality, or vision. AP Wraps stepped in to change that.
Choosing the Right Materials
Durability and vibrancy were top priorities for this project. Landscaping trucks aren’t pampered showpieces. They’re out in the elements daily, exposed to sun, rain, mud, and occasional rough handling on job sites.
That’s why AP Wraps selected Avery Dennison 1105 vinyl paired with Avery Dennison 1360z gloss laminate.
This combination delivered:
- Long-lasting color vibrancy, even under heavy UV exposure.
- A protective gloss finish that resists scratches and weathering.
- Flexibility for installation, conforming to curves and edges without bubbling or peeling.
In short, these truck wraps were built to look good on day one and still look good years later.
The Design: Making Every Mile Count
For the wraps to succeed, they had to communicate the brand.
That meant bold colors, high-contrast text, and a design that popped on the road but still felt cohesive with Lazo Outdoors’ established branding.
Key design elements included:
- A large, prominent logo for instant recognition.
- Brand colors and visuals that reflected the company’s outdoor focus.
- Strategic placement of text and graphics to avoid seams, door handles, and wheel wells.
Every choice was intentional. A passing motorist only has seconds to take in a message, so the design had to be both eye-catching and legible.
The Installation Process
Installing wraps on work trucks isn’t simple. AP Wraps treated each truck as part of a larger fleet strategy while ensuring every detail on every individual vehicle met the same high standard.
The process included:
- Thorough cleaning and prep to remove any dirt, oils, or debris that could prevent proper adhesion.
- Careful panel mapping so the design lined up perfectly across doors and body lines.
- Precision application of the Avery Dennison vinyl, using heat to stretch and contour the material around curves and edges.
- Finishing with gloss laminate, ensuring a sleek, professional shine.
By staggering installations, Lazo Outdoors was able to keep its fleet active, minimizing downtime while trucks were wrapped.
The Transformation: From Vehicles to Billboards
When the first completed truck rolled out of AP Wraps’ shop, the impact was immediate.
What had been a plain white work vehicle now looked like a professional marketing piece, one that conveyed trust, reliability, and pride in craftsmanship. Multiply that across an entire fleet, and the company’s presence in the community changed overnight.
Now, when Lazo Outdoors trucks pull into a neighborhood, they don’t just arrive to do a job. They announce their presence with authority. Neighbors notice. Potential customers take photos or jot down the number. And employees feel an extra sense of pride driving a vehicle that represents the company’s identity.
The Benefits of Work Truck Wraps for Service Businesses
Lazo Outdoors’ project highlights several key benefits of work truck wraps that apply to landscaping companies, contractors, HVAC providers, and other service-based businesses:
- 24/7 Advertising – Unlike ads that run for a set time, wraps work around the clock, generating impressions wherever your fleet goes.
- Local Targeting – Your trucks naturally drive through the neighborhoods you serve, putting your brand directly in front of your target market.
- Cost Efficiency – A one-time investment can last 5–7 years, often making wraps the lowest-cost advertising channel per impression.
- Professional Image – A wrapped fleet sends the message that your business is established, organized, and trustworthy.
- Employee Pride – Drivers take pride in operating branded vehicles, which can boost morale and accountability.
For Lazo Outdoors, the return on investment came not just in the form of increased calls, but in brand recognition. They became the landscaping company people recognized, not just another name in an online directory.
Results That Last
The combination of premium materials, strategic design, and expert installation means Lazo Outdoors can expect these wraps to last for years, continuing to promote their services with no additional cost.
Compared to traditional advertising methods like print or radio, which require constant spending, wraps deliver ongoing ROI mile after mile.
And perhaps most importantly, the wraps tell the story of a company that takes itself seriously. Customers don’t just see a truck, but the brand they can trust with their property and their vision.
Wrapping Up the Project
The Lazo Outdoors project proves that the benefits of work truck wraps extend far beyond aesthetics.
They’re about visibility, credibility, and turning everyday business operations into powerful marketing opportunities. For companies that rely on local recognition and community presence, there’s simply no better way to maximize the value of a fleet.
AP Wraps’ expertise with premium Avery Dennison materials ensured that every truck now doubles as a rolling billboard, delivering impressions, building trust, and reinforcing the brand with every job.
If you’re ready to turn your fleet into a marketing powerhouse, AP Wraps has the experience, materials, and vision to make it happen. Why let your vehicles just drive when they could be working for your business every mile?
Book a consultation today!