It’s clear that we’re living in the digital age, and digital advertising is one of the most effective marketing strategies out there. Really, it’s only second to word-of-mouth and referrals in the competitive economies of Maryland, Virginia, and Washington DC.
But the shift to digital marketing doesn’t mean you can ignore the tried and true methods of the past. In fact, we believe that transportation graphics, often called advertising wraps, can offer your business the best marketing ROI benefits. Keep reading to find out why.
Why Transportation Graphics Offer the Best Marketing ROI
Transportation graphics, often referred to as advertising wraps or fleet graphics, are a bold alternative to traditional print marketing. Instead of putting up billboards and hoping people pay attention, you can demand their attention by decking your company vehicles out with your organization’s branding and information. Then, you’ll be advertising to everyone on the road simply by going to and from work.
Since we’ve been in this business for a while now, we’ve come to understand a few simple facts about the effectiveness of transportation graphics in advertising. First, your advertising graphics will be seen by 30k-80k people every day that you’re on the road. That’s 9 million impressions if you drive an average of 15,000 a year.
How Do Transportation Graphics Stack Up
Yeah, the numbers above are awesome. But how does it stack up to traditional marketing methods? Simple-it’s the more affordable way to reach new customers.
Let’s start with one of our favorite statistics-a transportation graphic will reach 1,000 impressions for an average of $0.15. If you choose to advertise with radio instead, you’ll end up spending $5.73 instead. And that number goes up to a whopping $6.25 for newspaper advertisements! Seriously, why would you rely on the high-cost conversions of radio and print ads, when you can just get a turnkey transportation graphic solution from AP Graphics?
Generally speaking, a single person needs to see or hear your advertisement three times before they convert into a lead. That means you can’t run an ad on the radio or in the newspaper one time. You’ll have to subscribe to their service on a recurring basis, and that means high recurring costs. No matter how you cut that billing cycle, may it be monthly, quarterly, or annually, your business is just throwing money down the marketing drain.
When it comes to transportation graphics, your only recurring cost is maintenance. And with our paneling tactic of transportation graphic installation, maintenance is easy. If your graphic is dinged, dented, or otherwise damaged, you can contact AP Graphics to replace just the damaged piece.
Explore Your Transportation Graphic Options
When it’s time to allocate your marketing budget, don’t forget that transportation graphics can help you get the best marketing ROI available, with minimal effort on your part.
AP Graphics is the leading provider of transportation graphics design and installation services in the Maryland, Virginia, Washington D.C. region and beyond. So, when you’re ready to step up your marketing strategy, give us a call.