Research conducted by the Outdoor Advertising Association of America (OAAA) has found that car wraps can reach upwards of 70,000 people in one day. Due to its audience reach, car wrapping offers the lowest cost per impression, ultimately resulting in an exceptionally high return on investment (ROI). So you tell us, are car wraps worth it?
Make a Great First Impression
Car wrapping allows businesses to make a great first impression in a very creative and customizable way, with few limitations. 70 percent of consumers use a company based on how attractive their vehicles are, according to research by 3M. It is incredibly beneficial to take advantage of the opportunity to be unique and mesmerizing with car wraps so that consumers remember and, in turn, choose your brand.
Therefore, creating the most appealing representation of your company with car wrapping is essential to lure in consumers. If not designed internally, experienced graphic designers understand how to customize a car wrap design based on the make and model of a vehicle, and know how to effectively communicate your company’s message.
Increased Brand Recognition
The OAAA also found that car wrapping increases brand recognition 15 times more than any other form of advertising. These rolling advertisements are therefore effective for non-profit organizations and charity advocates wanting to spread their message, in addition to businesses looking to ramp up sales with car wraps.
In addition to being cost-effective, car wraps are extremely time-effective. Car wraps can last for 7-10 years with little maintenance, although it is recommended that they be removed every four years—enough time to create updated car wraps with fresh designs or promotions to captivate the community once again.
At the end of the day, marketing professionals typically ask themselves, is this marketing effort worth the investment? From raising brand awareness through daily impressions to maximizing ROI, car wrapping offers many benefits to businesses of any industry answering the question, “Are car wraps worth it?” After analyzing research from OAAA and 3M, we have come to conclusion that car wrapping is absolutely worth the initial investment.