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Vehicle Fleet Wraps

Advertising that’s driven. There’s a relatively new form of advertising that’s sweeping America: fleet wraps! It involves printing a custom designed layer of vinyl and installing it to the outside of all of your business’s fleet vehicles so that they can advertise your company simply by driving around town or making their scheduled service calls. Here are the top 10 benefits provided by vehicle fleet wraps.

An American Trucking Association study revealed that wrapped vehicles generated some 30,000 visual impressions (VIs) each day when moving through suburban areas. That number jumped to 65,000 daily VIs when these vehicles traveled in urban areas.
Smart Media says that vehicle wrapping is 15 times better in boosting name recognition than all other forms of advertising. And the ATA study says that 96% of respondents believe it had more impact than other types of outdoor media like billboards.
Think about how many miles that all of your fleet vehicles travel in a single month. That translates to more eyeballs of people being made aware of your company. In fact, some businesses get more leads from their vehicle wrapping than from their websites.
Usually, your wrapped vehicles will operate in the area where your potential customer base lives and works. In contrast, ads in magazines and newspapers or on TV might be promoting your company to people who are too far away to patronize your business. Local advertising is more effective advertising
Perhaps you’ve sparred with municipalities over zoning restrictions regarding signage or advertising messages. In most cases, you won’t run afoul of these restrictions if you choose to advertise on your vehicle because they aren’t “permanent” in a given area.
In other words, you’re not interrupting someone’s music, reading, or TV programming in order to promote your business. Many consumers tend to view these forms of advertising (and those companies who engage in them) with annoyance and resistance.
Typically, vehicle wrapping costs about 35 cents per thousand impressions. Compare that to upwards of $3.50 for billboards and $21 for many magazine ads. It’s easy to see why vehicle wrapping is a preferred choice for cost-conscious businesses.
With radio, print, or TV advertising, you usually have to spend a bunch of money for a predetermined amount of spots or ads. But with vehicle fleet wraps, you can outfit as many vehicles as you can afford – and then add to your wrapped fleet as finances permit.
The vinyl material used in vehicle fleet wrapping can actually protect your vehicles from wear and tear caused by road debris. Plus, any dents or scratches in the vinyl can be replaced less expensively than repainting a vehicle’s exterior.
Print ads have short lifetimes, and TV or radio ads expire or become dated. But vehicle wrapping is “evergreen” in that a single investment can last for years and continue to attract potential new customers during that time.
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A Word From Our Customers

The partnership we’ve built with Absolute Perfection has been fantastic. They have the ability and the man power to manage a vehicle fleet wrap project this size, be responsive, make the product look good, make it last – they absolutely know what they’re doing.


-Mark Heishman, Charm City Circulator
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One. Stop. Shop.

In-house design, print, and installation allows our cross-trained crew to get the job done quickly and efficiently. A vehicle wrap designer understands the shapes and curves of a vehicle, what works and what doesn’t, so you get the most effective design for the shape and size of your vehicle. When the design is sent to production, the designer is present to ensure it’s printed correctly and without defects. Installation can be done by one of our in-house installers or by a 3M certified installer in our nationwide wrap network.

Design

Design

A unique & fully functioning design requires ingenuity, creativity, and experience. Learn more about the design process.

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Print

Print

High def & eco-friendly printing on our state of the art printers – an HP L25500 Latex and HP L26500 Latex. Learn more about our in-house printing.

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Install

Install

Nationwide installation services by 3M Certified Professionals. Learn more about Nationwide Installation.

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Design Consultation
Meet with one of our in-house graphic designers to discuss the look and feel you’re after! Once we have some examples, the make & model of your vehicle(s), and an initial deposit, you’re ready to get started!

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Design Process
& Proofs
Our project managers and graphic designers will work with you to provide design updates and proofs until we have created the design you’re happy with.

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Production
& Installation
Once you give us the go ahead, it’s game time. Our production team will start cranking out your wrap and preparing for installation. Whether you’re local or national, your wrap will be installed by a 3M certified installer from our nationwide network with over 100 members.
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Recent Projects

We are always at it, designing and wrapping vehicle every day. Stop by our facility to see what we’re working on today!
Check Out More of Our Work