For service contractors and local business owners, nothing is more important than potential customers knowing your company name and how to get in contact with you. The whole purpose of advertising is to make your phone ring, but where should you be putting your marketing dollar?
More and more home service contractors are learning about the effectiveness and affordability of wrapping their work truck or car in eye catching designs that announce their business. Company vehicles, especially larger ones, offer the perfect advertising space. The so-called “vehicle wrap” advertising has helped countless home contractors boost both their sales figures and their company’s visibility. You can do the same by following these simple guidelines.
Understanding the Concept of Company Vehicle Wrap
As you will be investing a certain amount of time and money into your vehicle wrap advertising, it is essential that you educate yourself on what this marketing strategy can do for your service company. The vehicle wrap, like any tool of advertising, is primarily intended to draw the eye of your target audience and give them your contact details. This will bring in new leads and an increase in paying customers. These advertisements are perfect for small business owners with a single car, as well as larger companies with a fleet of vans, trucks, or other vehicles that move around specific areas. The ads utilize creative graphics and focused messages designed around the available space of the vehicle.
The long term benefits for contractors of this seemingly simple concept are what ultimately make the wraps a no-brainer investment. Apart from the obvious visibility, they are highly economical. Wraps do not cost as much as other forms of advertising which often require long term and expensive commitments.
A quick look at any free car loan calculators will show you how much a wrap will add to the purchase price of your next company vehicle. Compare that one time fixed cost to the downside of TV or radio ads where you pay for each second of marketing. Vehicle wraps give you a lasting advertisement that is always on, and always reminding potential customers to call you.
Targeting your Market
One important element, that greatly affects the success of your vehicle wrap advertising for you company , is knowing your target market. As with any other marketing strategies, one of your first orders of business is to clearly define who the members of your target market are and what affects them. This means understanding their psyche, preferences, and, in this case, the places they frequent. This allows you can focus your advertising solutions in the areas that pay off best.
Partnering with the Right Experts
As you will be relying on the expertise of third party suppliers and partners, you need to make sure that you partner with the right experts who can handle your requirements with dedication and professionalism.
You also need to ensure that you have a good creative team to execute your vision. This team absolutely needs to include an experienced graphic designer and a creative consultant who can create the insightful text and images that will win over your target market. It is important that you choose a designer who can work around different dimensions, as vehicles come in varying shapes and sizes. This will ensure that you maximize whatever space you have for advertising.
Vehicle wrap advertising takes a lot of work and expertise. It is also best to find a full service company that specializes in the many facets of wrap technology and advertising such as conceptualization, design, printing and installation.
Defining your Message
Finally, for your advertising to work, you and your team of experts need to scribble out the right message that is simple, effective and easy to understand. The space the message is on might be glimpsed only briefly, so clarity is essential.
Vehicle wrap advertising is an excellent way to raise awareness of your local products or home services you company offers. The mobility provided by this advertisement method is superior to others which limit exposure of the ad to a particular time and place. Furthermore, the vehicles will stand out from all of the other, plainer ones surrounding it. A car or truck with a cleverly designed wrap will jump out at people, and make your company name memorable. Make your mark on your vehicles and they will make a mark on your revenue.